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Pris: 1278 kr. Inbunden, 2011. Skickas inom 5-8 vardagar. Kp Handbook of Marketing Scales av William O Bearden p Bokus.com.

Get this from a library! Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.

Buy Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research (Association for Consumer Research) Third by William O. Bearden, Richard G.

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The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and

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